Publix, Procter & Gamble, and Special Olympics have partnered together for 45 years to help people with intellectual disabilities achieve their dreams. This signature event unites Publix associates, customers and local communities to support thousands of Special Olympics athletes and their families.

Beginning January 9 and running through January 16, customers who visit their local Publix can help support their state athletes with a donation, which can be made at the register during checkout for as little as $1 or a specific desired amount.

To participate in the Torch Icon Campaign, please visit your local Publix from January 9-16, 2026, and donate to Special Olympics Tennessee to help create a world of inclusion and acceptance for people with intellectual disabilities.